Mobile Medical Representatives (m-MR)

A digital field-engagement and CRM solution for pharmaceutical teams

MobiSoft’s Mobile Medical Representatives solution helps pharmaceutical and life-sciences companies coordinate field teams, manage healthcare-professional and account information, plan visits, record field activities and synchronize data with a central management platform.

m-MR brings customer profiles, visit planning, call reporting, territory management and field-team coordination into one integrated solution, helping representatives and supervisors maintain accurate activity records and improve visibility across field operations.

Field Representative Application

Healthcare Professionals & Accounts

  • Manage profiles for physicians, pharmacists, distributors and other approved stakeholders.
  • Maintain professional and contact information, medical specialties, affiliated organizations and visiting schedules.
  • View relevant account and engagement history before a scheduled visit.

Healthcare Organizations & Locations

  • Manage clinics, hospitals, pharmacies, medical centres and distributor locations.
  • Link healthcare professionals to their affiliated organizations and locations.
  • Record visiting hours and other approved availability information.

Field Engagement & Activity Management

  • Plan and record healthcare-professional visits, joint field visits, meetings and scientific events.
  • Capture visit objectives, outcomes, follow-up actions and call reports.
  • Record the distribution of approved promotional materials or samples, subject to applicable requirements.
  • Manage office-based work, internal meetings, training and approved leave.

Secure Data Synchronization

  • Synchronize field data securely with the central CRM platform.
  • Submit visit reports and receive updated assignments, account information and schedules.
  • Support offline data capture and delayed synchronization where connectivity is limited.

Modules

Navigation & Routing

  • Help representatives navigate to assigned healthcare organizations and field locations.
  • Support route planning between scheduled visits.
  • Display assigned accounts and activities through map-based views.

MobiTracker

  • Support authorized location visibility during approved working hours.
  • Capture field locations and routes according to company policy and applicable privacy requirements.
  • Store location data temporarily when offline and synchronize it when connectivity becomes available.
  • Provide map-based visibility into planned visits and geographic coverage.

Management Portal

  • Setup & Configuration — specialties, products, territories, bricks, promotional items.
  • Users, Roles & Access — supervisors, representatives, permissions.
  • Team Management — assign bricks, accounts, products; review coverage.
  • Visits & Activities — plan, monitor, review, report.